
Led by Purpose
Every engagement is anchored in meaning. We focus on outcomes that align with our clients’ values and vision - creating impact that is strategic, measurable, and enduring.
Why choose Ruqi?
Ruqi Consulting is led by Dr Shaymaa Elkadi GAICD, whose 20+ years of leadership in system reform blends strategy, cultural humility, and care.
With a deep understanding of the complexities faced by government and for-purpose organisations, Shaymaa has built a career on listening first - partnering with teams to co-design solutions that are both visionary and grounded.
Our services
Real transformation doesn’t come from templates. Through deep sector experience, our tailored consulting services help purpose-driven organisations lead change that’s strategic, inclusive, and built to last.
Our values

We support bold thinking and visionary change - anchored always in responsibility, respect, and ethical leadership.

Equity is not a principle we admire from afar - it is a standard we hold ourselves in in every relationship we build and foster.
I had the absolute privilege of participating in Trauma-Informed Leadership course delivered by Shaymaa and her team, and I can say without hesitation that it was one of the most impactful professional development experiences I’ve had. Shaymaa’s ability to create a safe, engaging, and reflective space was remarkable. The content was deeply insightful and clearly grounded in both research and lived experience, but what truly set it apart was the way Shaymaa encouraged her team to delivered it—with empathy, clarity, and authenticity.
She brought a balance of depth and practicality that made complex topics accessible and immediately applicable to our leadership training and at the same time being respectful to individuals contexts. Her approach not only deepened my understanding of trauma-informed practices, but also inspired meaningful shifts in how I lead and support others. I left the course feeling empowered, more self-aware, and better equipped to lead with compassion and authenticity. Any organization or individual lucky enough to work with Shaymaa will be better for it.
WM
Shaymas is one of the best facilitators I have encountered throughout my 30 years in healthcare. She was a lead facilitator in an 8-day Trauma-informed Leadership Program I attended in 2024 and was able to bring the content to life. She brought an exceptional blend of expertise, professionalism, authenticity, and warmth that was truly engaging to a group of 20 health industry leaders. Her facilitation style created a fun, safe, inclusive space where learning was made possible with the application of leadership theory, strategic planning, service design and transformation to real-life relatable experiences that resonated to both emerging and experienced leaders.
I would wholeheartedly recommend and encourage any organisation seeking effective and meaningful leadership development and a healthy workplace culture to reach out to Shaayma. She is an experienced and engaging facilitator who has the ability to be supportive yet also challenge the status quo of a leadership group working in challenging and high demand work environments. She provided actionable insights that were transferable to the workplace setting, benefiting both me and my workforce.
RT
This has been an amazing, transformation workshop for leaders or emerging leaders in public mental health care. I would highly recommend this program and wished had access to this program earlier on in my leadership journey. Thank you to all the facilitators and participants!
From the outset, the leadership coaching provided by Shaymaa was instrumental in my personal and professional growth. Her tailored approach helped me to gain a deeper understanding of my leadership style and also equipped me with practical tools to effectively lead my team. The sessions were filled with insightful feedback and actionable strategies, which empowered me to enhance my decision-making skills and foster a more inclusive environment within my organization.
Dr Shaymaa Elkadi is a highly supportive professional and always puts people first and I am impressed with her ability to ask insightful questions of us as individuals and teams. I am happy to have had the opportunity to report to an Executive Director like Shaymaa who is also a leader, coach and mentor. Shaymaa would be a great asset to any organisation.
I have had good fortune to work on an initiative, where Dr. Shaymaa was my key stakeholder. It was refreshing to work under the guidance of with someone like her, who is a leader (not to be confused with the term manager), someone who had clear vision of what was required, was decisive and would also empower her team to provide honest inputs.
I hope I get another opportunity to work for and learn from Dr. Shaymaa.
The strategic planning process facilitated by Shaymaa was a game-changer for our organization. Through collaborative workshops and targeted discussions, we were able to articulate a clear vision and set measurable goals. Shayma's expertise in aligning our resources with our strategic objectives ensured that we not only had a roadmap for success but also a framework for monitoring progress. This process has instilled a renewed sense of purpose and direction.
Shaymaa, almost effortlessly, applies a strategic lens in her approach to business. She has a genuine interest in improving community health outcomes, especially for those who have traditionally been left behind.
Not afraid to challenge the status quo, Shaymaa wields a sharp intellect with a warm, personable approach, whether that is within the leadership team, or drawing out opinions in a stakeholder forum or staff workshop. Her informal approach with people is in contrast to the precision thinking she applies to matters of governance and efficiency.
Shaymaa has such a great strategic mind and is always available and giving of her time to share her wisdom, provide support and empower others. She has courage and determination, always focusing on the people at the heart of the organisation she serves.
I am truly fortunate to have worked and learnt from her - thank you Shaymaa.
Shaymaa is a skilled and transparent leader; a sharp, clear and strategic thinker, with a strong passion for systems reform and social justice. It's been a pleasure working with Shaymaa, learning from her, and benefiting from her personal support and availability. She will make an excellent contribution to any workplace and any team she's working with and leading.ST